Wednesday 25 May 2011

Bahrain International eGovernment Forum 2011


I had the pleasure and honor to be a speaker during the Bahrain International eGovernment Forum 2011 held under the patronage of His Highness Shaikh Muhamed Bin Mubarak Al Khalifa. The event was around 2 main pillars:
- The Future of government: Foundation and Roadmap
- Citizens' Engagement Challenges and Solutions

Here is a link to the agenda of the event. 
eGovernment Agenda & Speakers
For each speaker you will find a pdf. file attached that you can download in order to have a look at the content of the Forum.


During the second day on Citizen' engagement challenges and solutions, I presented a paper on the Social Media Landscape with a strong focus on:

  1. The Social Media Intelligence cycle, 
  2. The alteration of the purchase funnel, 
  3. Common mistakes made by Manager interested in the Social Media discipline, 
  4. Understanding the relevancy of Social Media for brands
  5. The importance of Reach
  6. Social Media as a catalyst to drive purchase intent and actual sales
  7. Social Media impact beyond Sales & Marketing
  8. Social Media Challenges for organizations
  9. Case studies
You can find the full presentation here: Social Media Getting down to business




Speakers from around the world shared their views on eGovernment topics such the Open data Platform, the future orientations for the eGovernment, the mobile portal as a delivery channel, Cloud Computing, best practices and lessons learned in the usage of eGovernment solutions and Social Media.