The Integration of CRM and Social Media

For years, the virtues of customer relationship management have been extolled. CRM is a vital tool for businesses looking to keep their current customers happy while also taking action to acquire new business for themselves. CRM software has been highly beneficial in this regard, allowing companies to track progress of sales, as well as keep on top of their customer data, carrying out marketing activities and generate reports on what they have done.

Now, social media can also be used by companies looking to improve their CRM and make their businesses more successful. This article takes you through how CRM and social media relate to each other, as well as how they can help you to increase brand loyalty.

Keeping up with the Joneses

More than half a billion internet users now have a Facebook account, and hundreds of millions more have got a Twitter account. Elsewhere, sites such as LinkedIn are hugely popular and blogs are also considered a must-have for any company trying to cut it online.

The popularity of social media among web users means that lots of companies are now getting in on the act – online brand has never been so important, and statistics suggest that rather than going to the Yellow Pages as in the past, 90% of people now go online to look for business information. This means that if you are trying to build your client base, you cannot ignore the internet.

In 2010, social media sites also accounted for 22% of web use overall – a clearly massive figure, highlighting the markets and number of people you could potentially connect with. Social media has benefits no matter how large or small your company; either way, it can help you grow links between you and new customers and also enable you to offer better service to existing customers.

Of course, using social media sites in their own right is beneficial for companies willing to put the time in to make it work. However, you could glean even more benefit by integrating your social media and CRM solutions. After all, you will have a much better understanding of your social media base if you are able to analyse important information.

Increasing brand loyalty

All of this can help you to build brand loyalty. This is all to do with customer service: if you already use a CRM System, you will have a good idea about how this works – providing a high quality service and keeping on top of all your information so your customers are satisfied and more likely to use you again.

It is a similar situation with social media. If you are able to utilise platforms such as Facebook, Twitter and LinkedIn to interact with the people who use your business, it helps to build a human face for your professional image. Technology might be amazing for businesses in some respects, but there is still a lot to be said for human contact. Arguably, social media helps you to get the best of both worlds.

If people feel as though your company cares, and if they are able to contact you and get a response whenever they need one, they are more likely to have a positive image of your company. It stands to reason that they would be more likely to make use of a company that they think of positively rather than one they see as aloof and distant. Managing your customer relationships carefully by utilising all avenues available to you can help ensure you’re seen as one of the good guys.

This has the potential to bring significant benefits in an often challenging marketplace. We are often told about the challenges facing businesses, from red tape to reduced consumer spending power. This means that your CRM business solutions matter more than ever as a positive relationship with your customers really can make all the difference between business – and going out of business.

Also, in a situation where new business is perhaps thin on the ground and hard to come by, inspiring brand loyalty among your current customers is even more important. Social media can also be utilised by your customers to tell their friends what they think of your service, and even a simple Tweet can make a difference – so if people are going to be talking about you on social media, it’s wise to make sure they’re saying something nice!

Overall, social media and CRM go hand in hand like payroll software and HR as they are, in many ways, two sides of the same coin. Traditional CRM software and methods are still extremely useful in their own right, but when integrated with social media, they could be even better.

The Integration of CRM and Social Media

For years, the virtues of customer relationship management have been extolled. CRM is a vital tool for businesses looking to keep their current customers happy while also taking action to acquire new business for themselves. CRM software has been highly beneficial in this regard, allowing companies to track progress of sales, as well as keep on top of their customer data, carrying out marketing activities and generate reports on what they have done.

Now, social media can also be used by companies looking to improve their CRM and make their businesses more successful. This article takes you through how CRM and social media relate to each other, as well as how they can help you to increase brand loyalty.

Keeping up with the Joneses

More than half a billion internet users now have a Facebook account, and hundreds of millions more have got a Twitter account. Elsewhere, sites such as LinkedIn are hugely popular and blogs are also considered a must-have for any company trying to cut it online.

The popularity of social media among web users means that lots of companies are now getting in on the act – online brand has never been so important, and statistics suggest that rather than going to the Yellow Pages as in the past, 90% of people now go online to look for business information. This means that if you are trying to build your client base, you cannot ignore the internet.

In 2010, social media sites also accounted for 22% of web use overall – a clearly massive figure, highlighting the markets and number of people you could potentially connect with. Social media has benefits no matter how large or small your company; either way, it can help you grow links between you and new customers and also enable you to offer better service to existing customers.

Of course, using social media sites in their own right is beneficial for companies willing to put the time in to make it work. However, you could glean even more benefit by integrating your social media and CRM solutions. After all, you will have a much better understanding of your social media base if you are able to analyse important information.

Increasing brand loyalty

All of this can help you to build brand loyalty. This is all to do with customer service: if you already use a CRM System, you will have a good idea about how this works – providing a high quality service and keeping on top of all your information so your customers are satisfied and more likely to use you again.

It is a similar situation with social media. If you are able to utilise platforms such as Facebook, Twitter and LinkedIn to interact with the people who use your business, it helps to build a human face for your professional image. Technology might be amazing for businesses in some respects, but there is still a lot to be said for human contact. Arguably, social media helps you to get the best of both worlds.

If people feel as though your company cares, and if they are able to contact you and get a response whenever they need one, they are more likely to have a positive image of your company. It stands to reason that they would be more likely to make use of a company that they think of positively rather than one they see as aloof and distant. Managing your customer relationships carefully by utilising all avenues available to you can help ensure you’re seen as one of the good guys.

This has the potential to bring significant benefits in an often challenging marketplace. We are often told about the challenges facing businesses, from red tape to reduced consumer spending power. This means that your CRM business solutions matter more than ever as a positive relationship with your customers really can make all the difference between business – and going out of business.

Also, in a situation where new business is perhaps thin on the ground and hard to come by, inspiring brand loyalty among your current customers is even more important. Social media can also be utilised by your customers to tell their friends what they think of your service, and even a simple Tweet can make a difference – so if people are going to be talking about you on social media, it’s wise to make sure they’re saying something nice!

Overall, social media and CRM go hand in hand like payroll software and HR as they are, in many ways, two sides of the same coin. Traditional CRM software and methods are still extremely useful in their own right, but when integrated with social media, they could be even better.

Google Analytics Measures Social Media

We all love social media. We all use it all the time.

As analyst and marketers we’re trying to define the business value of social.

But the measurement is challenging. We’re trying to change that with Google Analytics and have introduced a set of Social Media reports to help measure the value of social.

I like to relate the new social reports to the various stages of the conversion funnel. The goal is to help marketers understand how social impacts all phases of the funnel, especially the lower funnel: conversions, transactions and revenue.

The new Google Analytics Social Media Reports (listed on the right) map to the various stages of the funnel (listed on the left).

Let’s look at the reports starting at the top of the funnel and working towards the bottom.

Acquisition Reporting

The Social Sources report lists all traffic from different social sources. Google Analytics maintains a list of social networks and will automatically categorize incoming traffic based on the URL.

NOTE: This list has over 450 social networks from around the world and includes all the big ones, like Twitter, Facebook, Google+, etc.

This report has the standard web metrics like visits, pages per visit, avg time on site, etc.

The Google Analytics Social Sources Report will automatically identify traffic from social networks.

So far, so good.

But the Social Sources report holds a lot more.

When it comes to social, many activities happen off the site. But integrating the offsite actions with on-site behavior has been a manual process. That’s why Google launched the Social Data Hub.

This giant database (for lack of a better term) let’s any social network send social activity data, that occurs on a social network, to Google Analytics. The data has not been available until now.

You’ll also notice that there is a little icon next to some of the social networks in the Sources report.

I call it the “sleeping Mickey Mouse.”

This indicates that the social network is a Social Data Hub partner and is sending social activities to Google Analytics.

The Social Data Sources report shows traffic from social sources AND data from Social Data Hub Partners.

If you click on the icon and you’ll see a list of social content URLs. These are URLs, from your site, that people are sharing on the social network.

There are a couple of things to notice in this report. After you click on the data hub icon there will be a link to an activity stream at the top of the data graph AND a link to view the social network and actions at the top of the data table.

You can view social activities on a data hub partner using the Activity Stream tab.

If you click the “Originating Social Network and Action” link you’ll get a list of all the actions happening on the network that you selected.

Remember, these actions are defined by the social networks, not Google Analytics. GA simply takes the data that the network sends. It’s quite possible that you’re getting data from a social data partner and there are activities that you don’t understand. You need to take the time to explore these networks.

Social data from the Delicious bookmarking site.

For example, you might not be familiar with Del.icio.us, the social bookmarking site. As a result you might not have any idea what the social actions mean. Take the time to investigate these networks, play with them, and learn the various actions.

If you click on the Activities tab at the top of the data graph you’ll get a huge dump of activities on the social site. These activities are divided into two sections: Conversations and Events.

Social activities are divided into two groups: conversations (which are longer content) and events (which are shorter actions).

• Conversations are social activities that include free form text; things like a ‘comment’ or ‘share’.
• Events are social activities that do not include free-form text; thinks like a ‘bookmark’ or ‘+1′.

It’s easier to understand the data if it is separated into two groups. If it was in in a single table it would be a horrendous mess and too complex to understand.

Remember, you can view the activity stream for the entire social site OR for a single piece of content. This type of segmentation means you can approach your analysis different ways.

A quick note, the new Social > Pages report is similar to the Social > Sources report. The primary difference is that the Pages report starts with the Social content URL and not the Social Source. It a similar report, but starts with a different piece of data.

Engagement Reporting

The social engagement reporting focuses on two thing: how people use social media tools on your site and what happens to traffic from social media once it lands on your site.

GA previously launched social plugin code that let’s site users track how often someone clicks on a Tweet button, Like button or any other social button. This data is also in Traffic Sources > Social > Social Plugins Report.

You can track how visitors interact with social plugins on your site using the Social Plugins report.

If you decide to implement this code you can measure which content people share most on social media and which social networks they choose to share it on. You can use this knowledge to guide you in content creation decision and which social content is appropriate for which networks.

And remember, Google+ actions will be automatically tracked. You don’t need to do any additional coding. And please, no jokes about Google+… People do use it :)

There is one thing to be aware of. The social data can not be filtered. So if you have filtered profiles the social plugin data will not be filtered out.

In addition to measuring which social sharing tools people use there is a Traffic Sources > Social > Social Paths report. This report shows all social traffic sources and the path visitors take through the site. This makes it easy to identify drop-off points.

For example, looking at the data below I can see about 30% of traffic goes to a couple of landing pages. But most of this traffic exits the site from the landing pages. Looking at other landing pages, I’d be better served directing the traffic to a different starting page that is stickier.

The Social Flow report identifies visitor paths through the site based on originating social network.

If you like our flow visualization report then you’ll like the social flow report.

Conversion Reporting

This is where things get really good: bottom of the funnel measurement.

What is the value of social media? Everyone is asking this question. Social Media experts beg us to forgo ROI measurement and invest in relationships.

Old-school marketing folks demand an ROI from this new and evolving channel.

Who’s right? I always like measurement :)

Almost all social conversions still happen on a website. That means we can measure them with GA.

We need to measure how many conversions come directly from social media.

We also need to measure how many conversions are generated with the help of social media. We call these assisted conversions.

That’s where the Traffic Sources > Social Media > Conversions report comes in. It not only measures direct conversions (ie conversions where social media was the LAST referring source) but also conversions where social media generated a visit prior to conversion.

Use the drop down at the top of the report to choose a specific conversion you want to analyze. You can also use the link at the top of the graph to change the view from Direct Social conversions to Assisted Social conversions.

The Social Conversions report shows direct conversions and revenue from social as well as assisted value.

My favorite metric in the world is in this report. The Assisted to Last Conversions ratio. Remember, if this ratio is around 1.5 or greater it means that a given source of conversions is primarily an upper channel source. But if this number is around 0 then the source is primarily a lower funnel channel.

The Assisted Social Conversions report shows how upper funnel social activities lead to conversions.

Remember, these social sources are auto-identified by Google. You’ll start to discover all sorts of social sites that you never existed. That’s because they were previously grouped as referrals.

If you’re using campaign tracking to identify your campaigns you can find that data in the Multi-Channel Funnels reports.

One more thing.

Many of the social dimensions and metrics are available in the GA customizations. For example, you can use the social dimensions in the new Dashboard. This makes it easy to build out customizations that make your life easy.

I built a small Social Media Dashboard to keep track of which social networks drive traffic to my site, which onsite site social tools people use, and how social traffic impacts my conversion.

The Dimensions and Metrics will eventually be in the API as well.

So there you have it. My overview of the Google Analytics Social Reports.

Like this post? Share it:

Google Analytics Measures Social Media

We all love social media. We all use it all the time.

As analyst and marketers we’re trying to define the business value of social.

But the measurement is challenging. We’re trying to change that with Google Analytics and have introduced a set of Social Media reports to help measure the value of social.

I like to relate the new social reports to the various stages of the conversion funnel. The goal is to help marketers understand how social impacts all phases of the funnel, especially the lower funnel: conversions, transactions and revenue.

The new Google Analytics Social Media Reports (listed on the right) map to the various stages of the funnel (listed on the left).

Let’s look at the reports starting at the top of the funnel and working towards the bottom.

Acquisition Reporting

The Social Sources report lists all traffic from different social sources. Google Analytics maintains a list of social networks and will automatically categorize incoming traffic based on the URL.

NOTE: This list has over 450 social networks from around the world and includes all the big ones, like Twitter, Facebook, Google+, etc.

This report has the standard web metrics like visits, pages per visit, avg time on site, etc.

The Google Analytics Social Sources Report will automatically identify traffic from social networks.

So far, so good.

But the Social Sources report holds a lot more.

When it comes to social, many activities happen off the site. But integrating the offsite actions with on-site behavior has been a manual process. That’s why Google launched the Social Data Hub.

This giant database (for lack of a better term) let’s any social network send social activity data, that occurs on a social network, to Google Analytics. The data has not been available until now.

You’ll also notice that there is a little icon next to some of the social networks in the Sources report.

I call it the “sleeping Mickey Mouse.”

This indicates that the social network is a Social Data Hub partner and is sending social activities to Google Analytics.

The Social Data Sources report shows traffic from social sources AND data from Social Data Hub Partners.

If you click on the icon and you’ll see a list of social content URLs. These are URLs, from your site, that people are sharing on the social network.

There are a couple of things to notice in this report. After you click on the data hub icon there will be a link to an activity stream at the top of the data graph AND a link to view the social network and actions at the top of the data table.

You can view social activities on a data hub partner using the Activity Stream tab.

If you click the “Originating Social Network and Action” link you’ll get a list of all the actions happening on the network that you selected.

Remember, these actions are defined by the social networks, not Google Analytics. GA simply takes the data that the network sends. It’s quite possible that you’re getting data from a social data partner and there are activities that you don’t understand. You need to take the time to explore these networks.

Social data from the Delicious bookmarking site.

For example, you might not be familiar with Del.icio.us, the social bookmarking site. As a result you might not have any idea what the social actions mean. Take the time to investigate these networks, play with them, and learn the various actions.

If you click on the Activities tab at the top of the data graph you’ll get a huge dump of activities on the social site. These activities are divided into two sections: Conversations and Events.

Social activities are divided into two groups: conversations (which are longer content) and events (which are shorter actions).

• Conversations are social activities that include free form text; things like a ‘comment’ or ‘share’.
• Events are social activities that do not include free-form text; thinks like a ‘bookmark’ or ‘+1′.

It’s easier to understand the data if it is separated into two groups. If it was in in a single table it would be a horrendous mess and too complex to understand.

Remember, you can view the activity stream for the entire social site OR for a single piece of content. This type of segmentation means you can approach your analysis different ways.

A quick note, the new Social > Pages report is similar to the Social > Sources report. The primary difference is that the Pages report starts with the Social content URL and not the Social Source. It a similar report, but starts with a different piece of data.

Engagement Reporting

The social engagement reporting focuses on two thing: how people use social media tools on your site and what happens to traffic from social media once it lands on your site.

GA previously launched social plugin code that let’s site users track how often someone clicks on a Tweet button, Like button or any other social button. This data is also in Traffic Sources > Social > Social Plugins Report.

You can track how visitors interact with social plugins on your site using the Social Plugins report.

If you decide to implement this code you can measure which content people share most on social media and which social networks they choose to share it on. You can use this knowledge to guide you in content creation decision and which social content is appropriate for which networks.

And remember, Google+ actions will be automatically tracked. You don’t need to do any additional coding. And please, no jokes about Google+… People do use it :)

There is one thing to be aware of. The social data can not be filtered. So if you have filtered profiles the social plugin data will not be filtered out.

In addition to measuring which social sharing tools people use there is a Traffic Sources > Social > Social Paths report. This report shows all social traffic sources and the path visitors take through the site. This makes it easy to identify drop-off points.

For example, looking at the data below I can see about 30% of traffic goes to a couple of landing pages. But most of this traffic exits the site from the landing pages. Looking at other landing pages, I’d be better served directing the traffic to a different starting page that is stickier.

The Social Flow report identifies visitor paths through the site based on originating social network.

If you like our flow visualization report then you’ll like the social flow report.

Conversion Reporting

This is where things get really good: bottom of the funnel measurement.

What is the value of social media? Everyone is asking this question. Social Media experts beg us to forgo ROI measurement and invest in relationships.

Old-school marketing folks demand an ROI from this new and evolving channel.

Who’s right? I always like measurement :)

Almost all social conversions still happen on a website. That means we can measure them with GA.

We need to measure how many conversions come directly from social media.

We also need to measure how many conversions are generated with the help of social media. We call these assisted conversions.

That’s where the Traffic Sources > Social Media > Conversions report comes in. It not only measures direct conversions (ie conversions where social media was the LAST referring source) but also conversions where social media generated a visit prior to conversion.

Use the drop down at the top of the report to choose a specific conversion you want to analyze. You can also use the link at the top of the graph to change the view from Direct Social conversions to Assisted Social conversions.

The Social Conversions report shows direct conversions and revenue from social as well as assisted value.

My favorite metric in the world is in this report. The Assisted to Last Conversions ratio. Remember, if this ratio is around 1.5 or greater it means that a given source of conversions is primarily an upper channel source. But if this number is around 0 then the source is primarily a lower funnel channel.

The Assisted Social Conversions report shows how upper funnel social activities lead to conversions.

Remember, these social sources are auto-identified by Google. You’ll start to discover all sorts of social sites that you never existed. That’s because they were previously grouped as referrals.

If you’re using campaign tracking to identify your campaigns you can find that data in the Multi-Channel Funnels reports.

One more thing.

Many of the social dimensions and metrics are available in the GA customizations. For example, you can use the social dimensions in the new Dashboard. This makes it easy to build out customizations that make your life easy.

I built a small Social Media Dashboard to keep track of which social networks drive traffic to my site, which onsite site social tools people use, and how social traffic impacts my conversion.

The Dimensions and Metrics will eventually be in the API as well.

So there you have it. My overview of the Google Analytics Social Reports.

Like this post? Share it:

Happy Social Work Month - Infographic to Recognize Social Work

We hope you are having a good Social Work Month. The following comes from the MSW program at USC. I thought it was worth sharing. ~Liz

Often times, people don’t realize social workers are influential professionals in our local communities and have led some of the most important social movements that have changed the fabric of our culture. Also many misconceptions persist about what social

Saudi Arabia Facebook Statistics - March 2012

Saudi Arabia Facebook Statistics

Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are 5148240 Facebook users in the Saudi Arabia, which makes it #30 in the ranking of all Facebook statistics by country.
Engagement Analytics – monitor the situation on the market, track and analyze your fans' engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.

Saudi Arabia General info

Total Facebook Users:	5148240
Position in the list:	30.
Penetration of population:	20.01%
Penetration of online population	52.53%
Average CPC:	$0.29
Average CPM:	$0.12

TOP 5 brands in Saudi Arabia

Brands	Facebook users
Rotana	845391
STC الاتصالات السعودية	373432
Mobily موبايلي	358526
N2V	169056
Toyota Saudi - Abdul Latif Jameel Co. Ltd.	122015

TOP 5 media in Saudi Arabia

Media brand	Facebook users
Al Aan TV	266483
Alarabiya.net	79429
M3com	21531
Saudi Revolution 20 March - الثورة السعودية يوم 20 آذار	12517
Dubizzle KSA	6222

Users & Demography for the Saudi Arabia

Last week

Last 2 weeks

Last month

Last 3 months

Last 6 months

Our social networking statistics show that Facebook penetration in Saudi Arabia is 20.01% compared to the country's population and 52.53% in relation to number of Internet users. The total number of FB users in Saudi Arabia is reaching 5148240 and grew by more than 993380 in the last 6 months.
Comparing these nearest countries by penetration of Facebook users shows that Saudi Arabia has 1.06% higher FB penetration than Suriname and 0.98% lower FB penetration than Brazil.

TOP 5 places in Saudi Arabia

Riyadh	3203 check-ins
King Fahd International Airport, Dammam	2873 check-ins
Jeddah	2035 check-ins
Kingdom Tower (Centre)	1570 check-ins
King Fahad International Airport - Dammam مطار الملك فهد الدولي بالدمام	1475 check-ins

User age distribution on Facebook in Saudi Arabia

Saudi Arabia Facebook demographics is other social media statistics we monitor. The largest age group is currently 25 - 34 with total of 1 904 849 users, followed by the users in the age of 18 - 24.

Male/Female User Ratio on Facebook in Saudi Arabia

There are 69% male users and 31% female users in Saudi Arabia, compared to 48% and 52% in Russia and 31% and 69% in South Africa .

On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 25 - 34.

Age Growth on Facebook in Saudi Arabia

Suggested ad prices by FB Ads Tool in Saudi Arabia

Saudi Arabia Facebook Statistics - March 2012

Saudi Arabia Facebook Statistics

Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are 5148240 Facebook users in the Saudi Arabia, which makes it #30 in the ranking of all Facebook statistics by country.
Engagement Analytics – monitor the situation on the market, track and analyze your fans' engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.

Saudi Arabia General info

Total Facebook Users:	5148240
Position in the list:	30.
Penetration of population:	20.01%
Penetration of online population	52.53%
Average CPC:	$0.29
Average CPM:	$0.12

TOP 5 brands in Saudi Arabia

Brands	Facebook users
Rotana	845391
STC الاتصالات السعودية	373432
Mobily موبايلي	358526
N2V	169056
Toyota Saudi - Abdul Latif Jameel Co. Ltd.	122015

TOP 5 media in Saudi Arabia

Media brand	Facebook users
Al Aan TV	266483
Alarabiya.net	79429
M3com	21531
Saudi Revolution 20 March - الثورة السعودية يوم 20 آذار	12517
Dubizzle KSA	6222

Users & Demography for the Saudi Arabia

Last week

Last 2 weeks

Last month

Last 3 months

Last 6 months

Our social networking statistics show that Facebook penetration in Saudi Arabia is 20.01% compared to the country's population and 52.53% in relation to number of Internet users. The total number of FB users in Saudi Arabia is reaching 5148240 and grew by more than 993380 in the last 6 months.
Comparing these nearest countries by penetration of Facebook users shows that Saudi Arabia has 1.06% higher FB penetration than Suriname and 0.98% lower FB penetration than Brazil.

TOP 5 places in Saudi Arabia

Riyadh	3203 check-ins
King Fahd International Airport, Dammam	2873 check-ins
Jeddah	2035 check-ins
Kingdom Tower (Centre)	1570 check-ins
King Fahad International Airport - Dammam مطار الملك فهد الدولي بالدمام	1475 check-ins

User age distribution on Facebook in Saudi Arabia

Saudi Arabia Facebook demographics is other social media statistics we monitor. The largest age group is currently 25 - 34 with total of 1 904 849 users, followed by the users in the age of 18 - 24.

Male/Female User Ratio on Facebook in Saudi Arabia

There are 69% male users and 31% female users in Saudi Arabia, compared to 48% and 52% in Russia and 31% and 69% in South Africa .

On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 25 - 34.

Age Growth on Facebook in Saudi Arabia

Suggested ad prices by FB Ads Tool in Saudi Arabia

United Arab Emirates Facebook Statistics

Facebook monitoring helps to improve social media marketing strategy in every country. Currently, there are 2832200 Facebook users in the United Arab Emirates, which makes it #48 in the ranking of all Facebook statistics by country.

Also, it is possible to monitor the situation on the market, track and analyze fans' engagement on Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.

United Arab Emirates General info

Total Facebook Users:	2832200
Position in the list:	48.
Penetration of population:	56.92%
Penetration of online population	74.97%
Average CPC:	$0.32
Average CPM:	$0.14

TOP 5 brands in United Arab Emirates

Brands	Facebook users
The Dubai Mall	223781
N2V	169056
Samsung Mobile Arabia	111415
Etisalat UAE	96977
Sony Ericsson Middle East	94335

TOP 5 media in United Arab Emirates

Media brand	Facebook users
قناة العربية Al Arabiya	1477251
TEN Sports	660692
Al Aan TV	266483
BBC ARABIC NETWORK	253260
dubizzle.com	45350

Users & Demography for the United Arab Emirates

Last week

Last 2 weeks

Last month

Last 3 months

Last 6 months

Social networking statistics show that Facebook penetration in United Arab Emirates is 56.92% compared to the country's population and 74.97% in relation to number of Internet users. The total number of FB users in United Arab Emirates is reaching 2832200 and grew by more than 488540 in the last 6 months.

Comparing these nearest countries by penetration of Facebook users shows that United Arab Emirates has 0.36% higher FB penetration than Cayman Islands and 0.37% lower FB penetration than Turks and Caicos Islands.

TOP places in United Arab Emirates

View Age Growth

User age distribution on Facebook in United Arab Emirates

United Arab Emirates Facebook demographics is other social media statistics we monitor. The largest age group is currently 25 - 34 with total of 1 302 812 users, followed by the users in the age of 18 - 24.

Male/Female User Ratio on Facebook in United Arab Emirates

There are 67% male users and 33% female users in United Arab Emirates, compared to 58% and 42% in Tunisia and 49% and 51% in Denmark .

On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 25 - 34.

United Arab Emirates Facebook Statistics

Facebook monitoring helps to improve social media marketing strategy in every country. Currently, there are 2832200 Facebook users in the United Arab Emirates, which makes it #48 in the ranking of all Facebook statistics by country.

Also, it is possible to monitor the situation on the market, track and analyze fans' engagement on Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.

United Arab Emirates General info

Total Facebook Users:	2832200
Position in the list:	48.
Penetration of population:	56.92%
Penetration of online population	74.97%
Average CPC:	$0.32
Average CPM:	$0.14

TOP 5 brands in United Arab Emirates

Brands	Facebook users
The Dubai Mall	223781
N2V	169056
Samsung Mobile Arabia	111415
Etisalat UAE	96977
Sony Ericsson Middle East	94335

TOP 5 media in United Arab Emirates

Media brand	Facebook users
قناة العربية Al Arabiya	1477251
TEN Sports	660692
Al Aan TV	266483
BBC ARABIC NETWORK	253260
dubizzle.com	45350

Users & Demography for the United Arab Emirates

Last week

Last 2 weeks

Last month

Last 3 months

Last 6 months

Social networking statistics show that Facebook penetration in United Arab Emirates is 56.92% compared to the country's population and 74.97% in relation to number of Internet users. The total number of FB users in United Arab Emirates is reaching 2832200 and grew by more than 488540 in the last 6 months.

Comparing these nearest countries by penetration of Facebook users shows that United Arab Emirates has 0.36% higher FB penetration than Cayman Islands and 0.37% lower FB penetration than Turks and Caicos Islands.

TOP places in United Arab Emirates

View Age Growth

User age distribution on Facebook in United Arab Emirates

United Arab Emirates Facebook demographics is other social media statistics we monitor. The largest age group is currently 25 - 34 with total of 1 302 812 users, followed by the users in the age of 18 - 24.

Male/Female User Ratio on Facebook in United Arab Emirates

There are 67% male users and 33% female users in United Arab Emirates, compared to 58% and 42% in Tunisia and 49% and 51% in Denmark .

On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 25 - 34.