Thursday, 22 July 2010

Smart Internet marketing with Facebook – How to Leverage on the Goldmine of over 400 Million Users

Guest Post by Richard Chidike

It's no longer secret that facebook is the worlds largest networking site but unfortunatly, most internet marketers and web surfers are yet to fully realize the immense possibilities of marketing with facebook. If you have a facebook account, you may not know that millions of other users are logging on to their facebook accounts on daily basis. This amazing social networking site can be used as a very potent business networking ground if only you know what to do and which steps that are right.

If you want to startup a marketing campaign with facebook, it is very essential that you create a separate facebook business page for your business on facebook even if you already have a personal facebook account. This should be the vital first step. Doing this is important because your business should be separated from your personal profile or in you may discover that visitors could begin to socialize and share personal pictures on their personal facebook pages. This certainly isn’t the best practice if you are on facebook for marketing purposes. You simply have to give your business a different identity from your personal facebook activities.

The need to access the pages of facebook is important because you have to create your business profile in this page and begin to project what your business stands with great focus and determination. It is even very interesting to note that there are lots of advertising tools you would use in facebook pages for better optimizations of your marketing campaign. You really have to take advantage of these valuable tools while starting out your marketing with facebook. You shouldn’t get scared when we mentioned these facebook pages because it doesn’t require any special skill to set up. You can easily set it up the same way you got your personal profile page up.

Marketing with facebook is even made much easier by the free access to visitors analytics tools and a precise report on your fan base as well as their activites. This will help you to know the kind of persons or businesses that are following your updates. It is very easy for you to constantly send your updated facebook pages to other facebook accounts that are following your page. The importance of sending these sorts of message to your fans is more appreciated when you want to alert them of certain new developments in your business. That way, you would be sure that they got your message and the possibility of getting positive response is always higher if your fan base constitutes mostly of visitors who are interested in your kind of business.

There are lots of innovative ideas that are being added to facebook by the owners and the employees just to make sure those businesses such as yours get the very best from facebook marketing. You don’t have to let this unique and explosive marketing avenue slip because over 400 million users are huge enough to accommodate any kind of business. There are lots of Facebook Marketing Solutions to choose from such as the Direct Targeted Marketing Tools and the Engagement Ads. You also have more options such as commenting, fanning, sharing, applications, events and so on. If you hadn’t looked at the possibility of marketing with facebook, you may also need to know that these marketing tools would cost you little or nothing to utilize.

Author:
Richard Chidike is the owner and founder of Motivatory.com. As a professional blogger with valuable years of experience in internet marketing, his motivational is fully dedicated to helping bloggers and internet marketers succeed online.

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