Social Media predictions 2011... I know it's a boring title

As usual a lot of articles revolves around Social Media predictions for 2011, Some bloggers give 10 predictions, also 8, others 6... I will give you only 4:

1. Social media will monetize to help social media outlets break even.
2. Companies and government bodies will invest more in listening solutions to make sure that they grab the right data at the right time and engage with the right people for the right reasons.
3. More investments in training to raise awareness around social media phenomenon (a bunch of people don’t make the difference between a blog and a discussion board).
4. More interest in geolocalisation of social media content by country/region.

Companies and government bodies will build on their mistakes and be more disciplined in their social media approach:

• Strategy: implement sound processes and methodologies to make sure that the organization is involved and a social media power user is leading the social media initiative in each department.
• Monitoring: They will be well-disciplined in their choice of listening platforms so as to keep a finger on the pulse of their subjects of interest.
• Measurement: Entities need to know what are the discussion drivers around their brands, products, leaders, industries, and without accurate metrics to present those results in a granular fashion, it's useless to stack data without breaking down the raw data and pinpointing the messages that will help them to create value and act upon those comments.Image: http://mashable.com/2010/12/31/social-network-predictions/