I had the pleasure and honor to be a speaker during the Bahrain International eGovernment Forum 2011 held under the patronage of His Highness Shaikh Muhamed Bin Mubarak Al Khalifa. The event was around 2 main pillars:
- The Future of government: Foundation and Roadmap
- Citizens' Engagement Challenges and Solutions
Here is a link to the agenda of the event.
eGovernment Agenda & Speakers
For each speaker you will find a pdf. file attached that you can download in order to have a look at the content of the Forum.
During the second day on Citizen' engagement challenges and solutions, I presented a paper on the Social Media Landscape with a strong focus on:
- The Social Media Intelligence cycle,
- The alteration of the purchase funnel,
- Common mistakes made by Manager interested in the Social Media discipline,
- Understanding the relevancy of Social Media for brands
- The importance of Reach
- Social Media as a catalyst to drive purchase intent and actual sales
- Social Media impact beyond Sales & Marketing
- Social Media Challenges for organizations
- Case studies
Speakers from around the world shared their views on eGovernment topics such the Open data Platform, the future orientations for the eGovernment, the mobile portal as a delivery channel, Cloud Computing, best practices and lessons learned in the usage of eGovernment solutions and Social Media.
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