Earlier this month I wrote a post about a great discovery, namely Social Watchlist, a website allowing users to keep an eye on Facebook Fan pages from across the Middle East and North Africa region, I call this impressive initiative, geographical imagination. As Social Media develops we are starting to see more and more of those initiatives emerge around the region and I would like to spend some time particularly on this one for you to enjoy.
Interface:
The revamped interface has a better design and layout. The effect is two fold:
Analytics and metrics:
Once you launch your Facebook Fan Page(s), add a new campaign to the page, a new product, content, contest... the list goes on and on. You have to be able to measure, benchmark and optimize whatever activity you undertook on that medium. Truth be told, knowing which metrics to follow on an ongoing basis is paramount for the success of your enterprise... If it's not measurable, it's miserable, I would even add.
Using metrics to keep an eye on those perspectives, experiences and opinions shared on Facebook Fan pages is what increases engagement. In fact, Social Watchlist is a dashboard that allows, when used in an appropriate manner, to build, nurture and shape my relationships as a brand with my audience. It's part of my toolbox.
Concerning individual page history, it has now been extended from 60 days to 120 days. Moreover, you get even get a page's growth history over the past 4 months. Isn’t that fantastic! I love it, there is so much information in this Facebook Fan pages hub!
Questions that the tool can answer:
(Just click on the question to get the answer)
Interface:
The revamped interface has a better design and layout. The effect is two fold:
- The user can by one click observe a bar chart of the top 25 Facebook Fan pages, smooth and slick approach.
- The navigation from one metric to another is intuitive. With that in mind, comparison by location or category makes this Social Media hub an extremely important element of your Social Media strategy.
Analytics and metrics:
Once you launch your Facebook Fan Page(s), add a new campaign to the page, a new product, content, contest... the list goes on and on. You have to be able to measure, benchmark and optimize whatever activity you undertook on that medium. Truth be told, knowing which metrics to follow on an ongoing basis is paramount for the success of your enterprise... If it's not measurable, it's miserable, I would even add.
Using metrics to keep an eye on those perspectives, experiences and opinions shared on Facebook Fan pages is what increases engagement. In fact, Social Watchlist is a dashboard that allows, when used in an appropriate manner, to build, nurture and shape my relationships as a brand with my audience. It's part of my toolbox.
Concerning individual page history, it has now been extended from 60 days to 120 days. Moreover, you get even get a page's growth history over the past 4 months. Isn’t that fantastic! I love it, there is so much information in this Facebook Fan pages hub!
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The previous version allowed users to access only to the top 100 pages per country or category, now you can browse through all the pages. Questions that the tool can answer:
(Just click on the question to get the answer)
- Which page has acquired the highest number of fans since last week?
- Which page has moved up the ranks fastest this week?
- Which category in Saudi Arabia has the highest percentage of growth since last week?
- Which countries do FMCG pages perform best in?
- Which category of Facebook pages is the most popular in Egypt?
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